Kayla Marthaler

Growth Marketing and Demand Generation Professional

Hi, I’m Kayla Marthaler

A growth marketing leader with over $112 million in trackable campaign revenue.

7+ years of experience driving millions in revenue through data-driven demand generation and integrated marketing strategies for B2B technology, political, public sector, and agency organizations. Expertise spans B2B and DTC demand generation, full-funnel campaign strategy, account-based marketing (ABM), paid media, marketing automation, lifecycle marketing, and revenue-focused go-to-market execution.

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Track Record

$55M+

Annual revenue responsibility

$7.2M+

Marketing investment managed

192K+

Enterprise contacts segmented for ABM & lifecycle marketing

Industry Experience

B2B Technology & SaaS
Artificial Intelligence & Data Solutions
AdTech/MarTech
Digital Marketing & Creative Agencies
Political Campaigns and Fundraising
Public Sector & Government Technology
Advocacy & Nonprofit Organizations
Consumer Insights & Market Research
Enterprise Sales & Account-Based Marketing

Core Marketing Scope

✓ Demand Generation Strategy

Design and execute integrated, full-funnel demand generation programs that increase awareness, generate qualified pipeline, accelerate revenue, and align marketing investments with business objectives.

✓ Account-Based Marketing (ABM)

Develop targeted account strategies that align Sales and Marketing through personalized campaigns, intent data, executive engagement, and multi-channel experiences for enterprise and strategic accounts.

✓ Go-to-Market Strategy

Lead product, solution, and campaign launches by translating market insights into positioning, messaging, integrated campaign plans, and scalable go-to-market programs.

✓ Revenue Marketing & Analytics

Build measurement frameworks that connect marketing performance to pipeline, revenue, attribution, and customer lifecycle metrics, enabling data-driven optimization and executive decision-making.

✓ Paid Media & Growth Marketing

Manage multi-channel paid acquisition programs across search, social, display, and programmatic while optimizing budget allocation, campaign performance, and return on investment.

✓ Marketing Operations & Lifecycle

Create scalable marketing systems through automation, lead management, segmentation, nurturing, CRM optimization, and cross-functional processes that improve efficiency and conversion.

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