At Nokian Tyres, I led the development and execution of digital marketing campaigns across North American markets, working across paid search, social, display, and programmatic platforms. I managed partnerships with third-party vendors and internal teams to implement seasonal and brand-driven campaigns, with a strong focus on performance, regional targeting, and message alignment.
Leveraging data analytics, A/B testing, and audience segmentation, I continuously optimized creative assets, bidding strategies, and platform placements to increase campaign efficiency and drive measurable engagement. I also contributed to the company’s digital sustainability messaging, ensuring campaign narratives aligned with broader brand values and consumer safety goals.
In addition to managing paid media strategy, I implemented standardized campaign reporting frameworks and streamlined cross-functional workflows—reducing asset approval time by 25% and improving visibility into performance metrics across teams.
Kayla Marthaler 