As a Demand Generation Manager at Resonate, I own the end-to-end revenue engine for the Political & Advocacy and Government market segments, designing integrated, data-driven programs that create, capture, and accelerate demand for our AI-powered SaaS solutions.
I translate corporate GTM priorities into market-specific strategies, building audience frameworks, key narratives, and always-on demand engines that fuel the funnel from awareness through qualified pipeline and closed bookings. My work spans multichannel campaign design, including thought leadership, paid media, email, ABM, retargeting, webinars, and event strategy, ensuring every touchpoint ladders into a unified narrative and measurable growth outcomes.
I partner closely with Product Marketing, Creative, Content, Marketing Operations, Events, and Sales to align positioning, optimize performance, and strengthen conversion velocity. I own weekly, monthly, and quarterly funnel analysis and optimization, using experimentation and insights to scale high-impact tactics and drive sustainable revenue growth across my ICP.
Kayla Marthaler 