At Resonate, I lead integrated marketing campaigns that bring AI-powered consumer intelligence to life for some of the country’s top agencies and brands. I manage the full campaign lifecycle, from strategic planning and audience segmentation to content development and performance optimization, ensuring every activation is aligned with Resonate’s core value proposition: real-time, predictive insights that drive business results.
I serve as the primary liaison between creative, content, analytics, and product teams, writing campaign briefs, facilitating feedback loops, and maintaining visibility into project timelines and performance. My work spans email, paid social, display, webinars, and reports, with an emphasis on persona-driven storytelling tailored to mid-market and enterprise agencies.
In every campaign, I prioritize measurable impact, brand cohesion, and cross-functional collaboration—helping Resonate scale its presence in an increasingly complex, insight-driven marketing landscape.
Kayla Marthaler 